Your website is one of the reflections most important parts of your brand. Businesses make a mistake when they create a website and then terminate it, because as your business evolves, your website must keep up as well. Doubt if your website is ready for an update? Investing in your online presence has been one of the most important factors for a long time. Here are some signs of what to consider.
Not visually appealing
Customers want websites that are aesthetically pleasing, although this sounds superficial. That means maximizing white space and making use of powerful visual images. The first impression people have of your website will be visual. Even if your content is outstanding, it can become ineffective when combined with poor design. Do customers and employees make constructive criticism of the website? Then it may be time to update the website. The most attractive websites are generally.
Compatibility with mobile devices
Nobody wants to lose customers to poor optimization, right? Devices with small touch screens like smartphones and tablets are everywhere. We use them to send text messages, check email, and most importantly, to have instant access to the Internet. If your customers can't easily access your website from their devices, they will go elsewhere. Search engines now penalize websites that are not mobile friendly with lower positions in search results. Don't lose customers due to not being optimized for mobile devices!
SEO optimization
Good SEO optimization (search engine optimization) is key to have a good position in the search results. Search engines are constantly changing the algorithm that determines how websites rank, and businesses must keep pace to see similar or increasing web traffic. Instead of targeting keywords, websites that answer users' questions, ie "What are the best restaurants in Girona?", perform better. Search engines also reward websites that contain videos, images, alt tags and have a blog to stay active for content.
Not informative
Potential customers visit your website because they are looking for information. They want to know what your business does, what products or services you sell, and what the price is. Think of your website as a place where people come to find out “who, what, when, where, why and how”. If people can find the answers to those questions quickly and easily, you're on the right track. If not, it may be time to update the content on your website.
Navigation problems
How users experience your website matters, as is the relevance of your information. The easier your site is to navigate and find information, better rank in results from search engines. The more visitors come to your site, the better your sales funnel. What kind of feedback do your customers and clients have about your website? They say it's hard to find what they're looking for, or worse, just confusing? Or do they say it's organized and easy to use?
It does not project the image you want for your company
Over time companies change. Make sure that your website reflects the image and the message you want to convey. A good way to do this is to ask an outside person to review your website and then tell you the words and phrases that come to mind about the company. If the description matches the image that the company is trying to portray, it means that the address is correct.
If you want an update to your website that will help your business overcome the pandemic, you must work with responsive web design services. Hire developers to get your business the recognition it deserves online. Whether you have an online store or a physical store, need a solid website. User experience is crucial and a UX design agency can help you. The transformation is a mindset change, especially for online stores. If you need a new website for 2021 that's SEO optimized and pandemic ready, contact us today.
