Email marketing is one of the more profitable and efficient ways to communicate with your audience, especially in times of uncertainty like the COVID-19 outbreak. During any emergency, businesses are a pillar of strength for the community. Spreading your message in a sensitive and responsible way is key in these times. As your communications strategy changes, make sure it includes email marketing to keep your customers connected to your business.
Adding a "human touch" and showing your customers that you care while sending an inspiring or helpful message can go a long way. great help when connecting. Reach out as the news unfolds, send a thank you note, share how your business is supporting the local community, or offer a discount or free shipping to convey a message of support.
Since the "boom" of mobile devices, billions of people now walk with email in their pockets, one of the preferred ways to receive information, especially during this pandemic. Mobile screens now represent the 46% of all open emails and 99% of consumers check their email every day using these devices, so it is worth investing time in this type of message.
Use email marketing to communicate a message and lead recipients to a specific action, as clicking on a link is key. It is important in these times, to be reflective in the messages. Let customers know that you care. It is crucial to review the sending of automated emails and make sure the messages make sense for the current times. Choose images and messages with intention, keeping in mind the "new normal" that includes social distancing.
Even in times of crisis, an email marketing strategy is imperative. Now, more than ever, people are flocking to the Internet for news, entertainment, and even to escape quarantine. That's why it's important follow some common sense guidelines so your emails are not seen as opportunistic during a stressful time. Share the services that your company can provide during these times.
Here are some email marketing tips to get your message out during a time of crisis:
1. Use email newsletters
Email newsletters should be part of your digital marketing, social media, and content marketing strategy. This is one of the main ways to engage a customer. Use this method to stay in touch with your customers and increase impressions.
The 83% from B2B Marketers They say that email newsletters are crucial to the success of their content marketing. And 93% percent of B2B marketers use email to distribute content, according to HubSpot.
Maintain the interest of your subscribers with ongoing email communications from a smart and intelligent way it's key. Right now, that may mean tailor your message to address coronavirus-related health and service issues. Depending on your goals, there are many different email marketing options, for newsletter design ideas, for capturing and engaging your audience, etc. Consider promoting your blog posts in an email newsletter by producing a weekly email to showcase your best content.
2. Implement email marketing campaigns during COVID-19
Quickly changing your strategy is key in email marketing. But how does it change during a crisis?
During times of uncertainty like the coronavirus outbreak, your strategy should include the following types of emails: announcements that explain what services are available and how customers can access them virtually. Second, share how employees volunteer or how the company supports the community as well as customers. Finally, use email marketing to generate income now and keep the business going when recovery hits. Think strategically and holistically And not sending random emails to everyone on your email list is important. Share messages routinely and make sure they are consistent across your website and on social media. Integration across all channels is key.
The world of marketing never stops. During good times and bad, email marketing is one of the most powerful weapons digital marketers have. However, the effectiveness of email marketing campaigns comes down to the relationship that a business or association has with the person receiving the email. Since email has become "opt-in," people only receive the message if they want to. The more committed a person is to your brand, the less likely they are to unsubscribe.
If applicable a good strategy in a suitable time, especially when shipped on Tuesday, Wednesday or Thursday, the number of prints can be higher. According to HubSpot, the 35% from marketers they send three to five emails per week to their clients. The extra clicks could equate to more traffic on your website.
3. Send personal emails
To increase the response rate, you must segment your lists so emails are personalized for each target audience and their unique needs. Before sending an email, it is important to think carefully about who you are sending the email to, why the email should be received, and the action you want to take place. Gone are the days of general emails.
It's important to review automated welcome and transactional emails to make sure the tone is accurate for the current situation, ensuring your target audience gets the right message at the right time. Many companies are personalizing their communications with the individual. The more relevant the information is to the individual, the more likely someone is to open it, read it, and act on it..
4. Develop a Landing Page high conversion
High-converting email landing pages tend to be visually appealing. They coordinate with email marketing campaigns, include contact information, and contain a strong, unique call to action. There are multiple tools to help you create high-converting landing pages, including Leadpages, Unbounce and Instapage.
These types of pages are web pages that are intended to inspire the visitor to perform an action. That can include anything from signing up for an email newsletter or blog to signing up for an event. This is one of the most effective ways to collect email addresses, which is critical to the success of an email marketing campaign.
5. Concise messages
Who wants to read a one page email? Nobody so keep the body of your message as concise as possible it is key to establishing communications. Use paragraphs frequently to break up your writing and make it easier to digest.
6. Choose Subject Lines Carefully During COVID-19
We live in an age where catchy animation, emojis, and subject lines are very popular, but during an emergency, it's important to stop selling and worrying for customers. Change the subject line to be thoughtful and sensitive. It's important to take a step back and think like your audience. The tone of your company during a crisis is crucial.
7. Make the purpose clear
It is important to be clear about the reason for your email and propose direct and specific questions that you would like the person to respond. It's also very important to use bullet points or paragraph breaks to make sure nothing is missed in case you have multiple issues to tackle.
It is important choosing good marketing software by email The choice will depend on who you are marketing to, your level of experience, how it will be personalized, and what your budget is. A necessary aspect of email marketing and all marketing tactics is measuring the return on investment (ROI). With a ROI of 42: 1, email marketing generates results like no other channel. It's a tactic you'll want to include as you change your marketing strategy and react to the implications of the coronavirus.
The most basic email marketing services maintain your email list and allow you to distribute emails to the list. Depending on your needs, you may need to link your email platform to your customer relationship management (CRM) and / or e-commerce platform. It is preferable to start with simple email platforms, such as Mailchimp. If you're looking for small, sequential marketing automations, ActiveCampaign it's a good option. These allow better control of email streams and transmission capacity. There is a wide range of features and prices associated with all of these services. Therefore, have a strategyIn addition to knowing the size and need of your list, it is essential to get the service you want.
As we have seen, email is a very important part of your business, so feel free to manage it properly to be successful.